Privacy Policy

Who We Are

Wikrena is a data, analytics, and AI company helping businesses drive growth and innovation with data, while training and nurturing result-driven data and AI professionals. Our ecosystem spans analytics services, data platforms, and education initiatives across Africa and beyond.

Information We Collect

Information you provide directly:

• Name, email address, and contact details submitted via forms, course sign-ups, or direct contact
• Payment information when purchasing a service or enrolling in a training program
• Account credentials if you create a profile on our platforms
• Communications including support requests and feedback

Information collected automatically:

• IP address, browser type, device information, and operating system
• Pages visited, time spent on site, and user interactions
• Referral sources and search terms that brought you to our site
• Cookies and similar tracking technologies (see Cookies & Tracking below)

How We Use Your Data

We use your personal information to:

• Deliver and improve our analytics services, platforms, and training programs
• Process transactions and send purchase confirmations and receipts
• Communicate with you about your account, updates, and support inquiries
• Send newsletters, educational content, and marketing, only with your consent
• Analyze website usage to improve performance and user experience
• Comply with legal obligations and protect against fraud or misuse

Sharing Your Data

We do not sell, trade, or rent your personal information. We may share it only in these limited circumstances:

• Service Providers: Trusted vendors helping us operate our website and deliver services. Contractually bound to handle data securely.
• Legal Requirements: When disclosure is required by law, court order, or government regulation.
• Business Transfers: In the event of a merger or acquisition, your data may transfer with prior notice.
• With Your Consent: For any other purpose disclosed at the time of collection.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes in this policy, or as required by law. When no longer needed, data is securely deleted or anonymized.

• Account data is retained for the duration of your active relationship with Wikrena
• Transaction records may be retained for up to 7 years for legal and accounting purposes
• Marketing data is retained until you withdraw consent or unsubscribe
• Anonymized analytics data may be retained indefinitely for improvement purposes

Cookies & Tracking

Our website uses cookies to enhance your experience. We use:

• Essential Cookies: Required for the website to function. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our site. Data is aggregated and anonymized.
• Marketing Cookies: Deliver relevant content. Deployed only with your consent.

You can manage cookie preferences through your browser settings or via our consent banner when you first visit the site.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Ask us to correct inaccurate or incomplete data
• Deletion: Request deletion of your personal data (right to be forgotten)
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to certain processing types, including direct marketing
• Withdrawal of Consent: Withdraw previously given consent at any time

Security

Wikrena implements appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted to and from our website
• Access controls limiting who can view personal data internally
• Regular security assessments and vulnerability reviews
• Reputable, secure cloud infrastructure partners

While we do everything we can, no method of transmission over the internet is 100% secure. Please use strong passwords and keep your credentials confidential.

Children's Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with data, we will promptly delete it.

Please contact us at privacy@wikrena.com if you believe this has occurred.

Third-Party Links

Our website may contain links to third-party sites, tools, or resources. This Privacy Policy applies only to wikrena.com. We are not responsible for the privacy practices of external sites and encourage you to review their policies before sharing any personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When significant changes occur, we will:

• Update the “Last Updated” date at the top of this page
• Notify registered users via email or a prominent notice on our website

Your continued use of our services after changes are posted constitutes acceptance of the revised policy.