Your Business Has the Data. Let's Make It Work for You.
Most businesses are sitting on data they don’t fully understand. Decisions get made on instinct, reports get ignored, and opportunities get missed. AnalyticsHQ exists to change that. We turn your data into clear insight, and clear insight into decisions that grow your business.
The kind of questions we answer
Why is our revenue dropping even though sales are up?
Which of our products is actually making us money?
Where are customers dropping off and why?
Are we collecting the right data to make this decision?
What does our data say about where to focus next quarter?
If you are asking any of these questions, you are in the right place. We work with you to find the answers — and more importantly, what to do with them.
THE PROBLEM
Data Without Direction Is Just Noise.
Most growing African businesses have more data than they know what to do with. Sales spreadsheets that nobody reads. Reports that take a week to produce and get ignored in a meeting. Dashboards that show numbers but answer no questions.
The problem is never the data. It is the gap between the data and the decision. AnalyticsHQ closes that gap. We do not just hand you a report. We sit with your business, understand what you are trying to achieve, find what your data is actually saying, and help you act on it with confidence.
Without AnalyticsHQ
With AnalyticsHQ
OUR SERVICES
Three Services. One Clear Outcome: Growth.
We offer exactly what we can deliver with excellence at this stage. No overpromising. No inflated service lists. Three focused services that cover the full journey from data strategy to your team being trained to act on what they find.
Data Strategy & Advisory
Before you build dashboards or run reports, you need to know what questions you are actually trying to answer. We help you cut through the noise and define a data strategy tied directly to your business goals.
What you get
- ▸Data audit — what you have, what you need, what to stop collecting
- ▸Clear data strategy document aligned to your growth goals
- ▸Governance framework — who owns what and how decisions get made
- ▸Metrics definition — the KPIs that actually matter for your business
- ▸90-minute executive debrief and recommendations session
Data Analysis & Reporting
This is our most requested service. We take your raw numbers — spreadsheets, CRM exports, sales data, whatever you have — and turn them into clear, visual, decision-ready reports your team will actually use.
What you get
- ▸Full data cleaning and preparation from your existing sources
- ▸In-depth analysis report with findings and recommendations
- ▸Custom dashboard built for your team (Power BI or Excel)
- ▸Plain-language narrative — what the data says and what to do
- ▸Presentation of findings to your leadership team
Corporate Data Training
Your team has data. They just do not know how to work with it. We bring practical data training directly to your organisation — tailored to your industry, your tools, and your people's actual skill level.
What you get
- ▸Skills assessment to understand where your team is starting
- ▸Custom training curriculum built around your business context
- ▸Live workshops — in-person or virtual, your choice
- ▸Hands-on exercises using your actual business data
- ▸Post-training support and resource pack for continued learning
Not sure which service fits your situation? Tell us about your business →
HOW WE WORK
What Working With AnalyticsHQ Looks Like.
We do not parachute in, hand over a report, and disappear. Every engagement starts with understanding your business first. The data comes second.
Discovery Call
We start with a 30-minute conversation about your business, your data situation, and what you are trying to achieve. No pitch. Just listening.
Scoping & Proposal
Based on what we learn, we send a clear proposal — what we will do, what you will receive, the timeline, and the cost. No surprises.
Engagement & Delivery
We get to work. You stay informed with regular check-ins. We ask questions when we need to. You never wonder what is happening.
Debrief & Handover
Every engagement ends with a proper handover — findings presented, questions answered, next steps clear. You leave knowing exactly what to do with what we built.
What makes us different
We are not a faceless agency. When you work with AnalyticsHQ, you work directly with the founder and a small, senior team.
Africa-specific context
We understand Nigerian and African business realities. We do not apply Western frameworks blindly.
Founder-led delivery
Chris works directly on every engagement. You get senior thinking, not a junior execution.
Real deliverables
Every engagement ends with something tangible — a dashboard, a report, a strategy document.
Built to last
We do not build things you cannot maintain. Every deliverable is documented and handed over properly.
WHO WE WORK WITH
Built for Growing African Businesses.
We work best with businesses that are past the early survival stage and ready to grow with intention, not just harder, but smarter.
SMEs & Growing Businesses
You have traction but your data is scattered. You know there are insights in your numbers. You just need help finding them.
Fintech & Financial Services
Transaction data, customer behaviour, risk signals. We understand the data landscape of African fintech and financial institutions.
Healthcare Organisations
Patient data, resource utilisation, operational performance. We help health organisations make data-informed decisions.
Retail & Consumer Brands
Sales performance, inventory, customer segmentation. We help retail businesses understand what is driving and what is draining their growth.
QUESTIONS
Frequently Asked Questions.
Have a question not answered here? Email help@wikrena.com — we respond within 24 hours.
Every engagement is scoped individually because every business situation is different. We do not publish fixed prices because a one-hour advisory session and a three-month data project are very different things. Book a discovery call and we will give you a clear, honest proposal after understanding your needs.
No. Most of our clients come to us with messy, scattered data across spreadsheets, CRM tools, and manual records. Data cleaning and preparation is part of what we do. Bring us what you have.
A Data Strategy engagement typically takes two to three weeks. A Data Analysis and Reporting project is usually three to six weeks depending on data complexity. Corporate Training is designed around your team’s availability. We give you a clear timeline in your proposal before work begins.
Yes. Our clients are primarily in Nigeria but we work remotely across Africa. If you are building a business on the continent, we want to work with you.
We work primarily with Power BI, Excel, SQL, and Python for analysis and reporting. We match our tools to what your team can actually maintain after we are done. There is no point building something complex that breaks when we leave.
Yes. Many clients start with a Data Strategy session to understand what they need before committing to a larger project. That is a completely reasonable way to start and we actively encourage it.
LET'S TALK
Your Data Should Be Working for You.
Book a free 30-minute discovery call. No pitch. No pressure. Just an honest conversation about your data and what it could be doing for your business.
Free discovery call
30 minutes. No obligation. We listen first.
Clear proposal
Scope, timeline, and cost — before any commitment.
Founder-led
Chris works directly on every engagement.
Africa-first
We understand this market. We are built for it.